When I first read Netflix’s now-iconic culture deck, my reaction wasn’t admiration.
It was discomfort; a sharp, almost embarrassing discomfort.
Not because the ideas were radical.
But because they forced me to confront something I hadn’t questioned deeply enough:
Why do so many companies, including some I had worked in, behave as if people cannot be trusted?
Netflix’s philosophy flips almost everything we’ve been taught:
- Radical freedom
- Ruthless candour
- Minimal rules
- High talent density
- Leadership through context, not control
It’s seductive and intimidating at the same time.
But here’s the truth I learned — slowly, and sometimes painfully:
Netflix’s culture is not a set of “best practices.”
It is a maturity model.
And maturity cannot be copied.
It must be grown.


